Digital Marketing Services
Google isn’t searching for solutions to its problems on the internet—people are.
We approach all of our projects with this people-first approach and inject our insights about your customers into long-term content strategies that directly impact your bottom line.
Learn more about our SEO Services →
We start by fully understanding your customers’ shopping behavior, your product mix, and what a high intent customer would be searching for. Then comes keyword list building, using keyword analytics, we hand pick the keywords that will convert those paid clicks into direct sales for your business. We are not a “set it and forget it” marketing agency, we actively monitor your campaigns and optimize each and every keyword to make sure there is a consistent, positive ROI.
Learn more about our Google Ads Services →
Did you know that the organic reach of a post on Facebook is down to 2% (or less)? Social media is and has been a pay to play environment for a long time now. Does your business need help finding and connecting with a new audience on social media? Our first step is to review your website analytics for demographic clues, we then build interest based audiences that we can target with your marketing messages. Do you have an existing list of CRM records? We can use that to build a high quality look-a-like audience that will bring a wealth of new, high intent customers to your website.
CRM Strategy Development
We’ll work with you to design an overall marketing strategy that pulls together all your channels, reviews what you are currently maintaining, dives into your goals and assesses opportunities for your business.
Once we have a strategy for retaining your existing customers and finding you new ones, we’ll create your marketing calendar to turn your marketing strategy into an actionable plan that you and your team can use to stay on track and always know what’s coming up in your business.
Schema.org markup (structured data) can can greatly enhance your website’s information in search results and can help you appear in carousels and other search features, especially in Google. Websites who have implemented structured data such as recipes, star/review counts, news, breadcrumbs, and more have seen improved CTRs and can in turn help improve your rankings.
Learn more about our Structured Data Development Services →
Display banners are no longer just for remarketing (although we are really, really good at that too). We can build new audiences for your business based on the content that your customers consume prior to making a purchase, then target those people with your advertisements. Want to get a little more fancy? We can set you up with search retargeting campaigns, if we identify someone as being a high intent customer (based on what they are searching for), we can start targeting that individual with your advertisements.
Get your brand in front of customers wherever/whenever they are consuiming relevant video content. YouTube, HBO Now, Hulu, Amazon Video, SlingTV – we can place your business front and center across these highly popular and engaging video streaming services.
Mobile Device ID
Target specific mobile devices that have been within a custom defined geofence at any point during the last year. Once we identify the mobile devices that have been within your custom defined geofence, we can match that mobile device back to the household and target the entire household with display media. Does your competitor own a chain of retail locations? We can draw a geofence around those competitor retail locations, look back over the past year to see what mobile devices have been there, build an audience, then target those highly qualified customers with your branding. Convert your competitors customers into your own!
Spotify, Pandora, iHeartRadio, are you looking for paid placement on some of the largest streaming music services? Talk to us, we can help.
Cannabis & CBD Marketing
Dispensaries, Cannabis Brands & CBD Brands – did you know that you can now run digital marketing campaigns? Reach new customers with a geo targeted, 21+ age gated display media campaign that runs across a hand picked selection of websites that have pre approved 21+ advertisements. Want to get a little more fancy? We can build you a 21+ audience of customers that have visited a competitor dispensary over the past year, then target them with YOUR branding.