Authority Networks® Blog
Get expert advice on research, how-tos, and insights into digital marketing.
Desktop vs Mobile Search Results on Google
When smartphones came out in the early 2000's nobody thought their usage for internet searches and related activities would overtake that of desktop computers. Now going into 2022, not only are mobile searches as common as desktop searches, for some sectors (such as...
How to Add Facebook Comments on WordPress Without Using A Plugin
Around 75% of the adult population in the United States has a Facebook account, so installing Facebook Comments to your website can be a great way to increase the engagement and "shareability" of your blog posts. If you use WordPress as your website's main content...
How to Implement HowTo Schema
HowTo Shema.org structured data can increase your chances of having your how-to related content of appearing with a rich result in Google's search results pages (as well as Bing and Yahoo). Having your website appear with a large rich result can greatly increase your...
How to Add a Google Map to Your Business Website
Embedding a Google Map on Your Site If done properly, an embedded Google Map can be a great addition to your website. It's a great tool that allows your visitors get a birds-eye view of your business, read reviews, and get turn-by-turn directions directly to your...
Google My Business & Schema Setup for Service-Area Businesses
Many local businesses offer goods and services to people in a certain geographical region in lieu of or in addition to a brick-and-mortar location. There's also mobile (ex. food trucks) and home-based businesses out there that may need to specify which regions they...
Schema.org Markup for Holiday Hours
Labeling your business’s operating hours in structured data (Schema.org code) can be a great addition to your website as search engines, such as Google and Bing, continue to utilize structured data more and more in their search results pages (SERPs). But what do you...
How to Markup Your Google Map with Schema
As web development and search continues to expand and include more rich media, implementing Schema.org markup on your website is becoming more important everyday. Implementing Schema.org code allows search engines (Google, Bing, and Yahoo) the ability to identify and...
How Google’s Mobile-Friendly Update Will Impact Your Business
How This New Algorithm Update Will Impact Your Website As of April 21st, Google has officially rolled out their mobile-friendly algorithm update and changed the nature of search results forever, at least for searches done from mobile devices. We've received dozens of...
Top 10 Social Media Sites for Local Businesses
Which Social Media Sites Are Best for Small Businesses? With over 75% of adults using social media on a regular basis, small businesses across the country are finding great opportunities to find new customers online. But with all of the different social networking...
How to Get the Most Out of Your Online Reviews
How Customers Determine Your Online Success With the rise of smart phones, mobile devices and local search, online reviews for local businesses play a huge role in conversions for searchers and potential customers alike. If you're a local restaurant or business...